Any salesman knows that selling used cars isnt as profitable as it used to be. In the past you could drop out of high school and easily be making $100,000 a year, as long as you had a little personality and could get around moral roadblocks. I once heard a joke about used car salesmen. A parrot is flying around and lands on a rich looking guy.

The parrot asks, aWhatas your IQ?a The wealthy man says, a170.a The parrot asks, aHow many trials have you won this month?a He flies off and finds someone who is dressed even better. She is loaded with diamonds all around and a Gucci purse. Again, the parrot asks, aWhatas your IQ?a She says, a180.a

The parrot wants to know, How many operations have you done this month? The parrot flies off to find someone even wealthier. He spots a man in an expensive Italian suit, surrounded by bodyguards, next to his fancy sports car. Whats your IQ, rich guy? The parrot asks him. The man grins and answers, 80. The parrot has one question for the man: How many cars have you sold this month? Today, however, its rare to meet a salesperson making over $50,000 a year.

The advent of the Internet in the car-buying arena has really hurt auto salespeople. It has shifted the power from the hands of the unscrupulous salesperson into the hands of the consumer. All over, you can find sites like Used Cars in Oklahoma that allow people to learn everything there is to know about the car they want before even stepping onto the lot. But do you know how to use that to your advantage to sell even more cars? The consumer has access to TOO much information, and will rely on you to help him sort it out. You can overcome even the most intelligent Internet shoppers objections.

Here are some of the things that you can do: 1) If they have a trade, go to all of the trade evaluation sites and find the one that has the lowest amount. 2) If they think youare priced too high, repeat tip one, but look for the highest value instead of the lowest for the car youare selling. 3) Send emails to everyone all the time. People love receiving emails from car salesmen. After you send the emails, call them and tell them you sent an email. They love this as well.

4) If they find something negative on the history report, search for articles that debunk the history reporting system and print them for the customers so they know that vehicle history reports are not accurate. 5) If the Carfax looks good, but the customer has an article that debunks the accuracy of a vehicle history report, point to the disclaimer and tell them that Carfax guarantees accuracy. 6) If they say that the Internet price was lower than the price you quoted, tell them that someone has been hacking into the system. If they are persistent, sidestep the question or switch them to a different car. 7) Have someone make a website that spreads rumors about your competitors. When a customer comes in and says they want to go to or have been to a competitor, show them the website you had created depicting the competitor as evil.

Using a fictitious name, post bad things about your competitors to blogs and chatrooms online. If you claim that Dealer A sells lemon cars and Dealer B sells illegal drugs, people will accept it as fact. Most people believe whatever they see on the Internet. 9) Visit a free vehicle classified site and register for an account, then list fictional cars comparable to yours for a much higher price. Print out the ad to show to customers. 10) If they have any other objection having to do with the Internet that isnt covered here, telling them that a virus is responsible for any misinformation should quiet their objections.

So cheer up my corrupted sales friends. Together we will sway the balance of power back towards the cause of profits and the fabled high life of lore. If you are an honest salesperson or a consumer, please disregard everything that you just read. It is written for entertainment purposes only.

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