Whether you’re familiar with the term ‘MLM’ or not, you are most assuredly familiar with the business model. Was your neighbor down the street an Avon lady, or did your mother sell Pampered Chef? Or are you one of the millions of women who have had a Mary Kay makeover. Then you are familiar with MLM. Today, the popularity of MLM companies has doubled what it was even ten years ago, and the catalogues for Tastefully Simple, Pampered Chef and Avon abound at offices everywhere.

I flip through those catalogues as I’m heating up my lunch in the breakroom, and I wonder, “How is Direct Sales working out for these people?” Are they loving their jobs and bringing in a large income, or are they discouraged by the amount of “no’s” they receive?

Before technology got involved, there was only one way to succeed at network marketing. The marketer had to be a born salesperson, outspoken, loud, continually on the lookout for new prospects. The very nature of the business demanded it. For that reason, many have either not tried multilevel marketing, or tried it but quickly gave up.

Everyone likes the idea of earning money from home, and everyone likes to think about being the boss of their own business, who can decide on their own schedule and earnings. These things are possible through network marketing, but many don’t even know it. What a shame that the good features associated with mlm companies are hidden by stigmas from the past!

MLM can be a wonderful source of residual income, if it is gone about from the right angle. It doesn’t have to take a pushy, stereotypical salesperson anymore, either. Advances in technology have opened up new ways to market business opportunities and products that are unrecognizable from past tactics.

Internet marketing is a wonderful breakthrough for network marketers. Rather than pursuing prospects, they can now attract them, using informative web content, e-newsletters and on-going trainings. It is a mutually beneficial relationship, because the marketer is providing the prospect with things that he or she is already interested in or in need of. Additionally, Marketers can now reach larger and more diverse groups that never would have been possible to reach in the days before the Internet.

That makes the idea of prospecting in your cul-de-sac neighborhood seem asinine, doesn’t it? That’s because your neighborhood, your local grocery store, your office, or even your whole town, are ultimately limited markets. You may make income, but it won’t be residual income. Your home business will eventually reach a plateau.

The Internet creates a global market with an endless stream of prospects and income potential. Distributors do not have to spend their time chasing down prospects and pestering their friends with this new mode of network marketing, because they are attracting leads who are already interested. The Internet is geared toward seekers. That’s why you will see a “search” engine box on nearly every page on the Internet. Those who find your home based business on the web will do so because it is the answer they have been searching for!

That puts you in the powerful position of being a sought-after commodity. Your work is amost already done by the time you begin interacting with prospects. You really have the choice of who you want to work with and how much you want to earn. Once it gets going, this state of being a sought-after commodity multiplies itself. It’s written into the Law of Attraction. Everybody wants to be friends with the popular kids!

Another plus of this system is that network marketers are able to earn money while they get their businesses started. They can do this by selling advertising space on their website, or by partnering with a similar company to promote their products for a commission. While getting their MLM off the ground, they need not pay for advertising, because there are many avenues for free advertising, like YouTube and EzineArticles. The business marketing can fund itself, so that the distributors are not desperate or disheartened.

That’s a long way from the harried sales reps of our mothers’ generation, isn’t it? It’s a long way from the indignity of rejection and the pointlessness of chasing disinterested leads. Today’s network marketers are establishing themselves as authorities in their fields, and they are leveraging the Internet to build self-sustaining business and earn residual income.

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