Public speaking is great for many reasons, the nicest of which is being rewarded by making money in a variety of ways. Start by charging a fee that compensates you not only for your time but also including the materials you bring with you to be sold at the back of the room. Pre-selling materials to be delivered at speaking engagements is another valuable step. To have a successful motivational speaking career you have to learn how to become a master marketer. The best thing you can do for yourself is to stop thinking like a speaker and start thinking like a marketer!

Being a motivational speaking marketer means you need to start looking at your speaking engagements differently. You need to see these speaking engagements as occasions for you to open your store. You can sell other things besides yourself and your time. You can write a book or get the book written for you about a subject matter that will sell in your area of expertise. How easy would it be if you just recorded audio or video files during speaking engagements you had and then packaged them up for sale? Before you can focus on the three simple ways to expand your public speaking income you have to get all your products prepared.

The first area of income expansion is in your speaking fee. Here’s one of many public speaking tips you’ll get from me ? Don?t be afraid to ask for the big money. People often ask me how to get bookings for motivational speaking. What they really want to know is how to make money with motivational speaking because they’re not making any. They are working for a low fee or even for free. You must overcome the mental hurdle of asking for $10,000 versus $5,000 a gig! When I did just that, I found that I was the only one stopping me from professional speaking success!

A second area to look at to expand your income lies within pre-selling your products. Books, CDs, DVDs, and training systems are all ways to market your knowledge. Speak to the meeting planner about getting copies of your books for every person in attendance without it costing the planner a penny. Simply add an extra $10 to the registration charge and have the meeting planner send it to you after the conference has ended. I was able to pre-sell my book to every single person attending - making an additional $10 per person plus my regular speaking fee.

The third area of income expansion is through the back of the room sales. Again, I don’t want you thinking like a motivational speaker. I want you to think like a motivational marketer. You can boost your sales by making your audience hungry for more of the information you’re sharing with them. Give them nuggets from your book or CD / DVD sets and then super charge your sales by making irresistible offers. A couple of offer strategies include: discount pricing for today only or promoting your training program as ‘power packs’.

Start working these extra avenues of income and watch your motivational speaking career take off!

Popularity: 1% [?]