Whether you are a beginning network marketer just formulating ways to drive traffic your way, or an established Internet marketer trying to increase your traffic flow, a blog should be at the very center of your marketing efforts. I’m going to tell you why.

But first, if you’re anything like I was, you’re asking yourself, “What exactly is a blog?” I had a basic idea of what one was, but I couldn’t discern what it was that set a blog apart from a website. Now that I know, I’ve found that the answer was quite obvious all along. It is content.

Blog is a word that came from the combination of the words “web” and “log”. Blogs do not need eye-catching layout or unique design, like a website does. Blogs are driven by words.

That poses two huge benefits for network marketers. First, a blog, though a lot like a website, is easier to set up and maintain, because the layout is simpler. Secondly, the search engines love the density of words in them!

Blogs are sites made specifically to display articles and dialogues. Because the content on a blog usually centers around a certain subject, like network marketing, or health and wellness, it is inherently keyword rich. The result is that the search engines will pick up on your blog, and interested prospects will be able to find you.

Update your blog often to drive even more traffic your way. Websites can remain static for longer periods of time. That is fine. They serve a different purpose. Your blog should reflect the changes in your industry, and the changes in your perspective as you grow more and more as a network marketer.

Don’t let that scare you. Producing content for a blog does not have to take as much time as it may seem. Do you send follow-up emails to your leads list, or encouraging messages to your sales team? Post them to your blog. It will come in handy for those who visit your blog site, since they have been drawn there by your content in the first place and are already interested in the things your offer. Post new discoveries and tips about the business you’re in, or about network marketing in general. The help will be of real value to your prospects, further pre-selling them on you.

Once your prospects get a taste of the value you provide, they will want more, and won’t hesitate to give their contact information when they reach your lead capture page. Why is that? Because the authoritative content, documented business experiences, and helpful hints they found on your blog have already sold them on you!

In this way, a blog is working for your business even when you’re not. It can continually attract prospects, build your leads lists and add new members to your mlm while you are on vacation or working on other important aspects of your business.

A blog can also be vital to the monetization of your business, particularly if you are involved in affiliate programs, such as the Renegade system. Renegade University can show you, click-by-click, how to set up your blog and earn affiliate commissions for referring others to the university.

Find out for yourself how a blog can drive traffic your way and bring qualified prospects to your network marketing business. Smart social marketing, with a value-packed blog at the core, will bring a steady flow of qualified prospects to you and your business.

Popularity: 1% [?]