Google’s Adwords program is a fantastic resource for generating traffic to your website, high-quality and very targeted to boot, but it does take time to learn the “ins and outs” of the program.

…And that’s a ton of pressure when it’s your credit card being billed for every click!

So, here’s some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:

A critical component of your Adwords account is how well you have your Adgroups setup and arranged.

Don’t fall prey to the “rookie” mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.

Save yourself lots of pain and frustration, don’t do this!

Trouble in that you’re be playing Adwords like an amateur, and end up “rack rate” for your clicks instead of “wholesale”, you’ll suffer from lower CTR’s due to poor relevance of your ads, and most likely you’ll be nailed with poor quality scores.

Always remember, “relevance” is key on Adwords!

Since it’s virtually impossible to write ads that are targeted, specific and “relevant” for hundreds or thousands of different keywords all in the same adgroup, you need to “break out” keywords into their very own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that’s it!

Even for low-traffic keywords “long tail” keywords, have no more than 15-21 keywords per adgroup.

After you spend some time “breaking out” the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.

Your CTRs will instantly raise across the board, along with lowering your per click cost!

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