With the many Zune video downloads today, it is clear that Zune is not just another portable media device in the market. According to the National Purchase Diary Group January 2007 report, Zune ranks third among the best selling media gadgets. Downloading multi-format video content is just one of the many reasons why people buy Zune.

The Zune player can play both WMV and MOV formats on top of other less common formats.

When it first came out in the market, people thought Zune cannot play QuickTime movies or videos that have a .mov format since the device is a product of Microsoft, a rival of QuickTime owner - Apple. Contrary to this belief, Zune can play both .wmv, Windows media video, and .mov. In fact, Zune can play MPEG formats, like .mp4 and mp4v, another group of popular video formats associated with mp3.

This flexibility allows Zune to dominate a large part of the video market. Video enthusiasts like the idea of plug and play which is pretty much the case for a Zune player. You really do not need to buy any video converter to convert the video file format from one to another just so that it is readable by the portable media device.

Zune software can be used to effectively manage your library of Zune video downloads.

Comparable to iPod’s iTunes, Zune Software is a tool used to manage your Zune video downloads and other media files. The software allows you to categorize and tag your contents. In fact, it can help you sync up or automatically save a new video file onto your Zune device once updates are available. This is a big help, especially if you are into subscribing video podcasts or internet TV.

The media synchronization makes it easy for your device to be constantly updated with the latest video episode. Whenever there is a new episode, it will automatically be downloaded onto your PC and Zune. Talk about human technology.

Zune also has a video sharing platform called Zune Social.

Zune Social lets you share information about the latest files such as Zune video downloads you recently acquired. Activate the Zune Social and it will go detecting other users within a specific range. From there, you will know what these owners are playing on their devices right now.

Zune Social also allows you to broadcast your latest music or video finds through widgets. This is transferable and can be used on your MySpace or FaceBook profile so that your friends in the Web 2.0 community can know about the cool video or song you just downloaded.

Thought downloading and watching videos were the only things you can do with Zune? Do more than just downloading. It’s time to diversify, manage, update, sync up, and share your Zune video downloads.

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